Better social media engagement through user experience and social practices
The world of institutional social media use is fraught with tricky choices and ambiguous policy diktats. What can an institution say and not say? What can it do and what should it not do? Is
Bruce Nussbaum has an interesting post in FastCompany this morning on the decline of Apple’s brand aura. You don’t hear this term used much, and it’s an interesting choice. It refers to Walter Benjamin’s invocation
The idea of social objects has been around for quite some time. Indeed, a lifetime in internet years. But for all of its conceptual durability, it offers limited theoretical insight — to the point of
This post is a re-poste of a comment. On a post about story telling (branding, narrative, and the media). The Hero’s Journey of Open Design. I’m sharing it here because the comment became a bit
I’ve get prickly when I hear industry folks talk about value. “Customers want value” … “Value proposition” … “We need to create value” … Value is one of those foundational concepts in marketing and advertising.
So Google is going to offer deals for check ins. No doubt this extends Google’s grip on merchant online advertising, providing for a new kind of offering as well as for a new means of