Whether by design or by accident, every social tool is an instance of a generalizable social model. The model is defined by the types and modes of social interaction built into the system as enabling
Of all social tools still going strong today, twitter’s use of the follow/follow back as a means of launching and gaining traction has been the most copied. I can’t think of a faster way to
If our many social tools have one thing in common, it’s sharing. Sharing that is often overwhelming. Overwhelming, because it produces further sharing demands and expectations, and because it communicates itself, and often notifies about
So the paint is still wet on Google+, but I have had a chance to spend time in it and get a feel for how Circles have been implemented. As I wrote yesterday about social
I haven’t used Google+ yet, so these thoughts are uninformed by any product use or testing. But they’re conceptual, anyway, so no matter. It’s a given that one of the byproducts of mediating social technology
Through client work over the past year, I’ve become somewhat familiar with local social commerce. More than I had expected. I’m not really a deals-oriented kind of guy. Not much of a shopper at all,
