October 2009 01
Foursquare vs Yelp: Recommendations and Reviews
Posted By : Adrian Chan

Foursquare and Yelp are each sites that capitalize on user-contributed reviews and recommendations. Users contribute their favorite places and things to do, spotlighting best-kept secrets and customer favorites. Users get visibility and even some amount

September 2009 30
Socially-mediated branding: Revangelism?
Posted By : Adrian Chan

I have been talking about socially-mediated branding without having really offered a description of what I mean by it. In follow up to yesterday’s post on consumers and their identification with brands, I want to