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Gravity7: Social Interaction Design SxD By Adrian Chan

Gravity7: Social Interaction Design SxD By Adrian Chan

Better social media engagement through user experience and social practices

  • Table of Contents
February 2012 10
Principles of Social Interaction Design (pdf)
Posted By : Adrian Chan
Comments : 6

Imperfect and unfinished as any project on contemporary products will be, my Principles of Social Interaction Design is now available for free download. This project has taken a couple of years, and in places bears the

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December 2011 09
Lean UX and lean startups: is trial and error the best way forward?
Posted By : Adrian Chan
Comments : 6

Lean UX is meant to be the user experience design approach best suited to the lean startup. Lean startups are meant to be the best business approach suited to the startup industry. And agile development,

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September 2010 30
A look at the innovation of social tools
Posted By : Adrian Chan
Comments : 8

We in the social media industry are given to talk about the fortunes of our leading companies. Twitter, Facebook, and Foursquare are our brands. They are the characters in our story, legends of their own

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August 2010 20
Hey startup, what’s your social interaction model?
Posted By : Adrian Chan
Comments : 4

I’ve been doing an awful lot of talking to potential clients in the past weeks. As a consequence, my social interaction design pitch has tightened up. I’m going to attempt a brief and concise (un-Chan-like)

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Gravity7

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Principles of Social Interaction Design.
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I am an independent consultant focusing on the design of social tools and the machine - social interface; ex-DeloitteDigital CX lead, based in San Francisco.

I make your social media work better for people. Social Interaction Design (SxD) is user-centric approach to social media design, implementation, and strategy that accounts for how different kinds of users engage with social media, and how sites and application design and execution lead to emergent social practices. It applies to user experience design (UX), interaction design (IxD), user interface design (UI), and information architecture (IA). It draws on insights from psychology, sociology, anthropology, communication theory, and media theory. I am available for consulting to design agencies, social media agencies, startups, and social media campaign managers.

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