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Gravity7: Social Interaction Design SxD By Adrian Chan

Better social media engagement through user experience and social practices

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February 2010 26

When social search gets personal: ChatRoulette, Peerpong, Aardvark

Posted By : Adrian Chan

A couple of items in the news this week got me thinking about the social search space. But not from the usual angle. We have all heard about ChatRoulette by now, and of the random

February 2010 02

Algorithmic authority: critical reflections

Posted By : Adrian Chan

In a post late last year on algorithmic authority, Adina Levin compares and contrasts the relevance of social selections and recommendations made in Google and Facebook. She raises the question of the algorithm’s capacity to

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Principles of Social Interaction Design.
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I am an independent consultant focusing on the design of social tools and the machine - social interface; ex-DeloitteDigital CX lead, based in San Francisco.

I make your social media work better for people. Social Interaction Design (SxD) is user-centric approach to social media design, implementation, and strategy that accounts for how different kinds of users engage with social media, and how sites and application design and execution lead to emergent social practices. It applies to user experience design (UX), interaction design (IxD), user interface design (UI), and information architecture (IA). It draws on insights from psychology, sociology, anthropology, communication theory, and media theory. I am available for consulting to design agencies, social media agencies, startups, and social media campaign managers.

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