Better social media engagement through user experience and social practices
I got into social media more or less on the heels of running an online dating service in the late 1990s. It was the san francisco bay area franchise of matchmaker.Com, and I was co-owner
In rolling out and growing a successful social product we need to always think from the user’s perspective. Audiences don’t view the product as we do, and we should have no reason to expect them
We in the social media industry are given to talk about the fortunes of our leading companies. Twitter, Facebook, and Foursquare are our brands. They are the characters in our story, legends of their own
I recently met with a potential client to do some work on crafting promotional tweets and Facebook status updates with the purpose of sharing commercial offers across social networks. This might not seem to fall
This post is an attempt at reaching the startups and social application companies out there that don’t have in-house social interaction design. And the many angels, funders, and venture firms that back them. I would
The design of social media tools and services is a bit of an art, and a tricky one at that. Where design methodologies exist, they compete with business requirements and a rapidly changing landscape. Where