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Gravity7: Social Interaction Design SxD By Adrian Chan

Gravity7: Social Interaction Design SxD By Adrian Chan

Better social media engagement through user experience and social practices

  • Table of Contents
June 2011 30
Google+ Circles: Groups, Filters, and Stream Bubbles
Posted By : Adrian Chan
Comments : 13

So the paint is still wet on Google+, but I have had a chance to spend time in it and get a feel for how Circles have been implemented. As I wrote yesterday about social

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June 2011 15
Social games, social actions, and gift economics
Posted By : Adrian Chan
Comments : 2

It’s possible that every social game is built around a core social action. A social action that forms the basis of individual user experiences, and which scales to produce a social dynamic that is  entertaining,

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May 2011 13
Empire Avenue and habit-forming social games
Posted By : Adrian Chan
Comments : 3

A lot is made about the importance and use of incentives, rewards, and achievements in the design of social games. As the argument goes, users are incented to play, and continue playing, social games in

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April 2011 28
Of small and large form social games and gamification
Posted By : Adrian Chan
Comments : 6

I have been meaning to write further about social games and the gamification of social media for a while. Some recent binging over on Empire Avenue lit the fire. I want to outline a few

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April 2011 20
Theoretical underpinnings of social interaction design
Posted By : Adrian Chan
Comments : 6

I have been meaning to write this post for a while now in order to provide readers with a big picture introduction to the theory behind social interaction design. I have much of this in

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March 2011 23
Social logics of mobile social apps
Posted By : Adrian Chan
Comments : 2

It’s been a very long time — going on six months — since I’ve had the time and presence of mind to blog. My apologies to anyone who gave up long ago on my coverage

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Principles of Social Interaction Design.
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I am an independent consultant focusing on the design of social tools and the machine - social interface; ex-DeloitteDigital CX lead, based in San Francisco.

I make your social media work better for people. Social Interaction Design (SxD) is user-centric approach to social media design, implementation, and strategy that accounts for how different kinds of users engage with social media, and how sites and application design and execution lead to emergent social practices. It applies to user experience design (UX), interaction design (IxD), user interface design (UI), and information architecture (IA). It draws on insights from psychology, sociology, anthropology, communication theory, and media theory. I am available for consulting to design agencies, social media agencies, startups, and social media campaign managers.

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