April 2006 04
GM’s user-generated content: Chevy Tahoe Ads
Posted By : Adrian Chan

Interesting article in the NYT today about GM’s experience soliciting user-generated content. Namely, ads for the Chevy Tahoe. GM’s experience, not surprisingly, solicited some, hm, should we say un- or solicited, ads decrying the mighty

March 2006 27
Socially structured content
Posted By : Adrian Chan

I’ve been working on a framework of socially structured content that would echo the efforts behind structured blogging. My big picture thinking was this: if the web is a medium of interaction in which the