I’m pleased to announce that I”ll be a Senior Fellow at the Society for New Communications Research this year!
I’ll be focusing on research in a couple areas: social media marketing and advertising, and end user experiences. Both may fuel work in social analytics, contingent on research findings and industry interest.
I’m currently deep in a white paper on the psychology of the user experience of social media and will make it available as soon as I’m finished. It’s a deep reading of the encounter users have with the social interface, the many possible interpretations and motivations that comprise user activity, and the core personality types found online. Of everything I’ve done to date, this one has been the most interesting and I’m looking forward to feedback!