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Gravity7: Social Interaction Design SxD By Adrian Chan

Gravity7: Social Interaction Design SxD By Adrian Chan

Better social media engagement through user experience and social practices

  • Table of Contents
March 2011 23
Social logics of mobile social apps
Posted By : Adrian Chan
Comments : 2

It’s been a very long time — going on six months — since I’ve had the time and presence of mind to blog. My apologies to anyone who gave up long ago on my coverage

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October 2010 19
Designing for dates: when contact needs a helping hand
Posted By : Adrian Chan
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I got into social media more or less on the heels of running an online dating service in the late 1990s. It was the san francisco bay area franchise of matchmaker.Com, and I was co-owner

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October 2010 13
Connections: A reflection on the development of social tools
Posted By : Adrian Chan
Comments : 4

The story of the stirrup Do you know the story of the stirrup? The stirrup was introduced to horsemanship alternately by the Central Asians, Chinese, or tribes in India more than 2,500 years ago. But

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October 2010 05
Designing social tools: core user types
Posted By : Adrian Chan
Comments : 2

In rolling out and growing a successful social product we need to always think from the user’s perspective. Audiences don’t view the product as we do, and we should have no reason to expect them

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October 2010 01
Beyond Usage Lifecycle in designing for social
Posted By : Adrian Chan
Comment : 1

I had a chance this morning to catch up with unopened items in google reader. Something I used to keep up with daily, but which I now fall behind on. Occasionally something catches my attention

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September 2010 30
A look at the innovation of social tools
Posted By : Adrian Chan
Comments : 8

We in the social media industry are given to talk about the fortunes of our leading companies. Twitter, Facebook, and Foursquare are our brands. They are the characters in our story, legends of their own

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Principles of Social Interaction Design.
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I am an independent consultant focusing on the design of social tools and the machine - social interface; ex-DeloitteDigital CX lead, based in San Francisco.

I make your social media work better for people. Social Interaction Design (SxD) is user-centric approach to social media design, implementation, and strategy that accounts for how different kinds of users engage with social media, and how sites and application design and execution lead to emergent social practices. It applies to user experience design (UX), interaction design (IxD), user interface design (UI), and information architecture (IA). It draws on insights from psychology, sociology, anthropology, communication theory, and media theory. I am available for consulting to design agencies, social media agencies, startups, and social media campaign managers.

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