It’s possible that every social game is built around a core social action. A social action that forms the basis of individual user experiences, and which scales to produce a social dynamic that is  entertaining,
Twitter’s got a new feature that allows users to see another users’s twitter stream. That is, to change POV. According to Techcrunch: Now You Can See Twitter The Way I See Twitter. I’ve always wondered
So they say the LinkedIn IPO has created a bit of a rush to IPO for the rest of them. If it’s true that we’re in a new market now, and that LinkedIn’s IPO was
A lot is made about the importance and use of incentives, rewards, and achievements in the design of social games. As the argument goes, users are incented to play, and continue playing, social games in
I have been meaning to write further about social games and the gamification of social media for a while. Some recent binging over on Empire Avenue lit the fire. I want to outline a few
I have been meaning to write this post for a while now in order to provide readers with a big picture introduction to the theory behind social interaction design. I have much of this in
