In rolling out and growing a successful social product we need to always think from the user’s perspective. Audiences don’t view the product as we do, and we should have no reason to expect them
I had a chance this morning to catch up with unopened items in google reader. Something I used to keep up with daily, but which I now fall behind on. Occasionally something catches my attention
This post is an attempt at reaching the startups and social application companies out there that don’t have in-house social interaction design. And the many angels, funders, and venture firms that back them. I would
Once long ago when I was a young web developer freelancing out of a shared work space here in San Francisco I did a job for a change management consulting firm. I was not building
Techcrunch this week posted a copy of a social gaming playdeck used by SCVNGR. Social gaming is indeed hot these days. But there’s some confusion around game mechanics and social gaming dynamics. I don’t see
The inviter This is in lieu of a theoretical description, analytical observation, or research summary. It will read as fiction, but any resemblance to real people is entirely intentional. I will attempt a kind of
