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Gravity7: Social Interaction Design SxD By Adrian Chan

Gravity7: Social Interaction Design SxD By Adrian Chan

Better social media engagement through user experience and social practices

  • Table of Contents
May 2011 26
The tweeting Other. Or, see what I’m saying?
Posted By : Adrian Chan
Comments : 2

Twitter’s got a new feature that allows users to see another users’s twitter stream. That is, to change POV. According to Techcrunch: Now You Can See Twitter The Way I See Twitter. I’ve always wondered

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April 2011 28
Of small and large form social games and gamification
Posted By : Adrian Chan
Comments : 6

I have been meaning to write further about social games and the gamification of social media for a while. Some recent binging over on Empire Avenue lit the fire. I want to outline a few

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April 2011 20
Theoretical underpinnings of social interaction design
Posted By : Adrian Chan
Comments : 6

I have been meaning to write this post for a while now in order to provide readers with a big picture introduction to the theory behind social interaction design. I have much of this in

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March 2011 28
Color — where social value is elsewhere, in time?
Posted By : Adrian Chan
Comment : 1

I was thinking last night that there’s always an interesting byproduct of apps that are real time. The mode of production — in Color’s case taking snaps — is a low-intensity social experience in real

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March 2011 23
Social logics of mobile social apps
Posted By : Adrian Chan
Comments : 2

It’s been a very long time — going on six months — since I’ve had the time and presence of mind to blog. My apologies to anyone who gave up long ago on my coverage

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October 2010 19
Designing for dates: when contact needs a helping hand
Posted By : Adrian Chan
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I got into social media more or less on the heels of running an online dating service in the late 1990s. It was the san francisco bay area franchise of matchmaker.Com, and I was co-owner

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Principles of Social Interaction Design.
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I am an independent consultant focusing on the design of social tools and the machine - social interface; ex-DeloitteDigital CX lead, based in San Francisco.

I make your social media work better for people. Social Interaction Design (SxD) is user-centric approach to social media design, implementation, and strategy that accounts for how different kinds of users engage with social media, and how sites and application design and execution lead to emergent social practices. It applies to user experience design (UX), interaction design (IxD), user interface design (UI), and information architecture (IA). It draws on insights from psychology, sociology, anthropology, communication theory, and media theory. I am available for consulting to design agencies, social media agencies, startups, and social media campaign managers.

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