Better social media engagement through user experience and social practices
Jeremiah Owyang has posted his thoughts on what may come in the long-term for the social web, beginning with the increasing relevance of activities like friending: Why ‘Friending’ Will Be Obsolete. He writes that as
We have moved beyond “generation gap” differences in technology use and moved into the “experiential gap” in terms of use and understanding. Your experience with an application such as Twitter provides an understanding that cannot
To extend my thoughts on people vs content further, let’s consider the opportunities for those in marketing, PR, and advertising who hope yet to realize value by engaging social media. In spite of their differences,
I don’t know if this bespeaks a major trend, but I’ve noticed that of the slew of news and friend aggregators, services seem built on a choice between aggregation of content around people (as sources)
Words. Wrapping up west wing last night (I had left the final episodes of season 7 dangling unseen for months, obtaining, as is the law of desire, more pleasure from anticipation than from the satisfaction
Using Radian6 to investigate social media conversations around one of my own personal involuntary preoccupations — climate change — I geeked out this afternoon for a while and have these screen shots to share and