Tag Archives: gamification

Checking in: brands and social games

A lot of folks in social media have had their interest piqued by social games and so-called gamification of online practices. Brands, too, have heard about social games. And about the promise of deeper engagement, incentives and rewards, and richer … Continue reading

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The cynicism of gamification

It’s time to get real on gamification. I’ve seen much written about gamification. About what it is, how it works, and how to use it. Gamification as a kind of social mechanism that can be readily imported into a new … Continue reading

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Social games, social actions, and gift economics

It’s possible that every social game is built around a core social action. A social action that forms the basis of individual user experiences, and which scales to produce a social dynamic that is  entertaining, engaging, compelling, and familiar. If … Continue reading

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