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I make your social media work better for people. Social Interaction Design (SxD) is user-centric approach to social media design, implementation, and strategy that accounts for how different kinds of users engage with social media, and how sites and application design and execution lead to emergent social practices. It applies to user experience design (UX), interaction design (IxD), user interface design (UI), and information architecture (IA). It draws on insights from psychology, sociology, anthropology, communication theory, and media theory. I am available for consulting to design agencies, social media agencies, startups, and social media campaign managers.
about.me
Founder, SxdSalon, a group blog
Tag Archives: gamification
Checking in: brands and social games
A lot of folks in social media have had their interest piqued by social games and so-called gamification of online practices. Brands, too, have heard about social games. And about the promise of deeper engagement, incentives and rewards, and richer … Continue reading
Posted in Marketing, Social practices, SxD Theory
Tagged gamification, social games, sxd
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The cynicism of gamification
It’s time to get real on gamification. I’ve seen much written about gamification. About what it is, how it works, and how to use it. Gamification as a kind of social mechanism that can be readily imported into a new … Continue reading
Social games, social actions, and gift economics
It’s possible that every social game is built around a core social action. A social action that forms the basis of individual user experiences, and which scales to produce a social dynamic that is entertaining, engaging, compelling, and familiar. If … Continue reading
