Better social media engagement through user experience and social practices
A lot of folks in social media have had their interest piqued by social games and so-called gamification of online practices. Brands, too, have heard about social games. And about the promise of deeper engagement,
It’s time to get real on gamification. I’ve seen much written about gamification. About what it is, how it works, and how to use it. Gamification as a kind of social mechanism that can be
It’s possible that every social game is built around a core social action. A social action that forms the basis of individual user experiences, and which scales to produce a social dynamic that is  entertaining,
Folks in the social media space want to know if brands should be on Empire Avenue. The site’s on fire, like it or not, and as it goes in this industry, flames attract attention. Some
A lot is made about the importance and use of incentives, rewards, and achievements in the design of social games. As the argument goes, users are incented to play, and continue playing, social games in
I have been meaning to write further about social games and the gamification of social media for a while. Some recent binging over on Empire Avenue lit the fire. I want to outline a few