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I am currently UX lead and manager at DeloitteDigital, San Francisco.
I make your social media work better for people. Social Interaction Design (SxD) is user-centric approach to social media design, implementation, and strategy that accounts for how different kinds of users engage with social media, and how sites and application design and execution lead to emergent social practices. It applies to user experience design (UX), interaction design (IxD), user interface design (UI), and information architecture (IA). It draws on insights from psychology, sociology, anthropology, communication theory, and media theory. I am available for consulting to design agencies, social media agencies, startups, and social media campaign managers.
about.me
Founder, SxdSalon, a group blog
Tag Archives: social games
Zen, and the art of game mechanics
This post began as a comment on Messification: Why Games Should Be Designed to Be Games First by John Ferrara The debate around games and gamification are nothing new. Games are nothing new. But the question for me is not whether to … Continue reading
Posted in Design, Social practices, SxD Theory, UX
Tagged gaification, games, social games, sxd, ux
1 Comment
All experience is organized
User experience designers seem to come in two flavors. Those who tackle the big form. And those who master the small form. Big form being user experience from a situated but holistic perspective. Small form being contextual to use of … Continue reading
Posted in Design, UX
Tagged interaction, philosophy, social, social games, sociology, sxd, theory
4 Comments
Checking in: brands and social games
A lot of folks in social media have had their interest piqued by social games and so-called gamification of online practices. Brands, too, have heard about social games. And about the promise of deeper engagement, incentives and rewards, and richer … Continue reading
Posted in Marketing, Social practices, SxD Theory
Tagged gamification, social games, sxd
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