Tag Archives: social analytics

Social search and advertising: Google’s endgame?

A few weeks back, Jeremiah Owyang wrote a piece “Revealing Google’s Stealth Social Network Play.” In it he detailed the tactical benefits of a combined of Google Reader, Wave, and Sidewiki in a back-door strategy aimed at social networking. And … Continue reading

Posted in Marketing, Social practices, Streams | Tagged , , , | 5 Comments

Brands, and putting twitter word of mouth in context

An interesting study of twitter’s viability for eWom, or electronic Word of Mouth marketing, has been making the rounds (Twitter Power:Tweets as Electronic Word of Mouth). The research involved analysis of 150,000 tweets, treated as natural language expressions, or “talk”. … Continue reading

Posted in Marketing, Streams, Twitter | Tagged , , , | 7 Comments

Digesting public Facebook feeds: implications for brands

Your Facebook updates are going public. In what’s being viewed as a response to twitter’s success, and as a protective measure taken before a release of revamped Facebook search, user updates will soon come with privacy controls. From the release: … Continue reading

Posted in Marketing, Streams | Tagged , , | 2 Comments