Better social media engagement through user experience and social practices
A few weeks back, Jeremiah Owyang wrote a piece “Revealing Google’s Stealth Social Network Play.” In it he detailed the tactical benefits of a combined of Google Reader, Wave, and Sidewiki in a back-door strategy
An interesting study of twitter’s viability for eWom, or electronic Word of Mouth marketing, has been making the rounds (Twitter Power:Tweets as Electronic Word of Mouth). The research involved analysis of 150,000 tweets, treated as
Your Facebook updates are going public. In what’s being viewed as a response to twitter’s success, and as a protective measure taken before a release of revamped Facebook search, user updates will soon come with
I’ve been thinking lately about social analytics, and in particular how it applies to twitter. Twitter is a conversation tool, and content on twitter is more akin to speech than it is to its long-form
This is just a short post on twitter analytics tools, not the hefty ones but the lite ones. It’s a “get this off my chest” kind of post, combined with a “what do you all
I thoroughly enjoyed the presentation by UPS’s Debbie Curtis-Magley at Tuesday’s Blogwell in San Jose. Her topic was social media monitoring, and her team’s experiences watching conversational media for UPS-related traffic. Keen to learn what