Gravity7
-
Recent
- Social design of the collaborative economy
- Mirror, surface, window – three modes of the social screen
- Gravity7 to Enterprise…UX and social in the workaday world
- The conundrum of corporate social media use
- Enterprise systems of engagement — social designers needed
- Apple, the rise and fall of “aura,” and the social brand image
- Big UX, small UX
- Instagram profiles: the social image
- The system that breaks is not the system that repairs
- Beyond the Social Object
- The medium and its messengers: story-telling and social media
- Marketers may talk value, but user experience should not
- Zen, and the art of game mechanics
- All experience is organized
- Anchoring UX in Agile by means of stories
-

I am currently UX lead and manager at DeloitteDigital, San Francisco.
I make your social media work better for people. Social Interaction Design (SxD) is user-centric approach to social media design, implementation, and strategy that accounts for how different kinds of users engage with social media, and how sites and application design and execution lead to emergent social practices. It applies to user experience design (UX), interaction design (IxD), user interface design (UI), and information architecture (IA). It draws on insights from psychology, sociology, anthropology, communication theory, and media theory. I am available for consulting to design agencies, social media agencies, startups, and social media campaign managers.
about.me
Founder, SxdSalon>, a group blog
Tag Archives: web-20
New slideshow on social media user competencies
This slideshow introduces a view of the social media user that emphasizes the sociability, communication, and interaction skills and competencies. In it I make the argument that user experience and interaction designers approach social media with the user’s social interests … Continue reading
Directions for research, theory, and a general update
I’ve been off blogging it seems for quite a while, and while I feel out of the loop in some respects as a result, it’s been healthy and productive for a number of reasons. That said, I’m going to try … Continue reading
Social Media: It’s all Talk
Getting the talk right on social media sites is essential to success. And the range of tools and post types (blog, comment, discuss, video, etc) and messaging types available on social software sites has never been greater. Social media sites … Continue reading