Tag Archives: advertising

Beyond the Social Object

The idea of social objects has been around for quite some time. Indeed, a lifetime in internet years. But for all of its conceptual durability, it offers limited theoretical insight — to the point of misleading designers, developers, and marketers … Continue reading

Posted in Design, Marketing, SxD Theory, UX | Tagged , , , , , , , , , | 1 Comment

Tweeting with authenticity: genuine or strategic?

A rather new friend of mine recently launched a blog. I checked it out the other day and she had posted on authenticity. In the post she raised a point that would resonate with most of us (or so I … Continue reading

Posted in Marketing, Twitter | Tagged , , , | 7 Comments

Utilizing Social Media for Marketing: Tips

In our never-ending quest to define social media — whether for ourselves or for our clients — there’s one tendency that stands out, and I think it’s the result of a simple semantic slip. We refer to social media as … Continue reading

Posted in Marketing | Tagged , , , , , | 5 Comments