Better social media engagement through user experience and social practices
The idea of social objects has been around for quite some time. Indeed, a lifetime in internet years. But for all of its conceptual durability, it offers limited theoretical insight — to the point of
A rather new friend of mine recently launched a blog. I checked it out the other day and she had posted on authenticity. In the post she raised a point that would resonate with most
In our never-ending quest to define social media — whether for ourselves or for our clients — there’s one tendency that stands out, and I think it’s the result of a simple semantic slip. We
To extend my thoughts on people vs content further, let’s consider the opportunities for those in marketing, PR, and advertising who hope yet to realize value by engaging social media. In spite of their differences,
Out with friends last wk from a local social marketing firm and while enjoying the pleasant blend of mojitos and metabolic processes, the topic of branding and advertising on social media bubbled up. A silly
I had some compelling conversations with Joseph Carrabis of Nextstage Evolution this past week at SNCR’s NewComm Forum where I was also formulating what I’ll be doing this year as a sr research fellow. Joseph’s