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I am currently UX lead and manager at DeloitteDigital, San Francisco.
I make your social media work better for people. Social Interaction Design (SxD) is user-centric approach to social media design, implementation, and strategy that accounts for how different kinds of users engage with social media, and how sites and application design and execution lead to emergent social practices. It applies to user experience design (UX), interaction design (IxD), user interface design (UI), and information architecture (IA). It draws on insights from psychology, sociology, anthropology, communication theory, and media theory. I am available for consulting to design agencies, social media agencies, startups, and social media campaign managers.
about.me
Founder, SxdSalon, a group blog
Tag Archives: advertising
Beyond the Social Object
The idea of social objects has been around for quite some time. Indeed, a lifetime in internet years. But for all of its conceptual durability, it offers limited theoretical insight — to the point of misleading designers, developers, and marketers … Continue reading
Posted in Design, Marketing, SxD Theory, UX
Tagged advertising, gestures, interests, marketing, psychology, social networking, social objects, sociology, sxd, theory
1 Comment
Utilizing Social Media for Marketing: Tips
In our never-ending quest to define social media — whether for ourselves or for our clients — there’s one tendency that stands out, and I think it’s the result of a simple semantic slip. We refer to social media as … Continue reading
Posted in Marketing
Tagged advertising, marketing, pr, social interaction design, social marketing, social media
5 Comments
Tweeting with authenticity: genuine or strategic?
A rather new friend of mine recently launched a blog. I checked it out the other day and she had posted on authenticity. In the post she raised a point that would resonate with most of us (or so I … Continue reading →