Tag Archives: theory

Beyond the Social Object

The idea of social objects has been around for quite some time. Indeed, a lifetime in internet years. But for all of its conceptual durability, it offers limited theoretical insight — to the point of misleading designers, developers, and marketers … Continue reading

Posted in Design, Marketing, SxD Theory, UX | Tagged , , , , , , , , , | 1 Comment

Marketers may talk value, but user experience should not

I’ve get prickly when I hear industry folks talk about value. “Customers want value” … “Value proposition” … “We need to create value” … Value is one of those foundational concepts in marketing and advertising. You can’t really question what … Continue reading

Posted in Marketing, Social practices, UX | Tagged , , , , | 2 Comments

All experience is organized

User experience designers seem to come in two flavors. Those who tackle the big form. And those who master the small form. Big form being user experience from a situated but holistic perspective. Small form being contextual to use of … Continue reading

Posted in Design, UX | Tagged , , , , , , | 4 Comments