Better social media engagement through user experience and social practices
by Adrian Chan and Andreas Weigend This post has been translated into German (GDI Impuls 2/2010), Spanish, and Chinese (simplified). The social data revolution We live in an age in which social data has become the
I consider social media to be talk technologies, and I’ve been suspecting of late that the debate around “transparency” is a debate about communication. I say this only because transparency is sometimes used to describe
Influence metrics are growing up. According to Adage, Razorfish is about to introduce “the SIM score, which stands for social influence marketing.” The new score is covered by Abbey Klaassen in What’s Your Brand’s Social
Your Facebook updates are going public. In what’s being viewed as a response to twitter’s success, and as a protective measure taken before a release of revamped Facebook search, user updates will soon come with
A rather new friend of mine recently launched a blog. I checked it out the other day and she had posted on authenticity. In the post she raised a point that would resonate with most
Last night, when campaign managers probably figured it was safe to soft launch quietly, and with the protection of nightfall, Skittles turned its home page into a twitter profile page. “Skittles” was soon the largest