Tag Archives: social media marketing

Attention: This Revolution will NOT be Televised

by Adrian Chan and Andreas Weigend This post has been translated into German (GDI Impuls 2/2010), Spanish, and Chinese (simplified). The social data revolution We live in an age in which social data has become the air we live and breathe. … Continue reading

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Transparency: truth in social media

I consider social media to be talk technologies, and I’ve been suspecting of late that the debate around “transparency” is a debate about communication. I say this only because transparency is sometimes used to describe branding, advertising, PR, marketing, corporate … Continue reading

Posted in Marketing, Social practices, SxD Theory | Tagged , , | 5 Comments

SIM Scoring: Social Media Influence Metrics are an Art

Influence metrics are growing up. According to Adage, Razorfish is about to introduce “the SIM score, which stands for social influence marketing.” The new score is covered by Abbey Klaassen in What’s Your Brand’s Social Score?. Social media marketers have … Continue reading

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