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I am currently UX lead and manager at DeloitteDigital, San Francisco.
I make your social media work better for people. Social Interaction Design (SxD) is user-centric approach to social media design, implementation, and strategy that accounts for how different kinds of users engage with social media, and how sites and application design and execution lead to emergent social practices. It applies to user experience design (UX), interaction design (IxD), user interface design (UI), and information architecture (IA). It draws on insights from psychology, sociology, anthropology, communication theory, and media theory. I am available for consulting to design agencies, social media agencies, startups, and social media campaign managers.
about.me
Founder, SxdSalon, a group blog
Tag Archives: social media marketing
Attention: This Revolution will NOT be Televised
by Adrian Chan and Andreas Weigend This post has been translated into German (GDI Impuls 2/2010), Spanish, and Chinese (simplified). The social data revolution We live in an age in which social data has become the air we live and breathe. … Continue reading
Transparency: truth in social media
I consider social media to be talk technologies, and I’ve been suspecting of late that the debate around “transparency” is a debate about communication. I say this only because transparency is sometimes used to describe branding, advertising, PR, marketing, corporate … Continue reading
Posted in Marketing, Social practices, SxD Theory
Tagged social media, social media marketing, theory
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SIM Scoring: Social Media Influence Metrics are an Art
Influence metrics are growing up. According to Adage, Razorfish is about to introduce “the SIM score, which stands for social influence marketing.” The new score is covered by Abbey Klaassen in What’s Your Brand’s Social Score?. Social media marketers have … Continue reading
