Tag Archives: influence

What to measure? Followers or influence? Or neither?

I’m back to ranting today, so I’ll keep this one as brief as possible. I was going to write about something completely different, until I took a peek at a tweet from friend and SNCR colleague Tom Foremski on influence. … Continue reading

Posted in Marketing, Twitter | Tagged , , , | 2 Comments

SIM Scoring: Social Media Influence Metrics are an Art

Influence metrics are growing up. According to Adage, Razorfish is about to introduce “the SIM score, which stands for social influence marketing.” The new score is covered by Abbey Klaassen in What’s Your Brand’s Social Score?. Social media marketers have … Continue reading

Posted in Marketing | Tagged , , | 6 Comments

Influence on Twitter

I have little time this morning to write the post this topic requires, but it’s been on my mind for a couple weeks and rather than wait, I’d like to put a few things down on the page. The issue … Continue reading

Posted in Marketing, Twitter | Tagged , , , , | 8 Comments