Tag Archives: twitter

How to write commercial tweets and posts

I recently met with a potential client to do some work on crafting promotional tweets and Facebook status updates with the purpose of sharing commercial offers across social networks. This might not seem to fall within the purview of social … Continue reading

Posted in All, Marketing, Twitter | Tagged , , | 1 Comment

Are social media valuable to society?

Many have noted the decline and fall of print and professional journalism. Some point their fingers at social media, or at the internet in general. There’s truth to this, although there are economic and business reasons, too (for which the … Continue reading

Posted in All, Social practices, Streams, Twitter | Tagged , , | 5 Comments

What to measure? Followers or influence? Or neither?

I’m back to ranting today, so I’ll keep this one as brief as possible. I was going to write about something completely different, until I took a peek at a tweet from friend and SNCR colleague Tom Foremski on influence. … Continue reading

Posted in Marketing, Twitter | Tagged , , , | 2 Comments