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I make your social media work better for people. Social Interaction Design (SxD) is user-centric approach to social media design, implementation, and strategy that accounts for how different kinds of users engage with social media, and how sites and application design and execution lead to emergent social practices. It applies to user experience design (UX), interaction design (IxD), user interface design (UI), and information architecture (IA). It draws on insights from psychology, sociology, anthropology, communication theory, and media theory. I am available for consulting to design agencies, social media agencies, startups, and social media campaign managers.
about.me
Founder, SxdSalon, a group blog
Tag Archives: videos
Getting into social video
I’ve been poking about the social video space of late and absorbing as many moving pixels as can be safely beamed at a pair of analog eye sockets without producing tissue damage, seizures, or abnormalities of the brain. It’s an … Continue reading
Tagged attention, social media, social video, user generated, videos, web-20, youtube
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Some sociology on the coupling of social media and mass media
Reading Notes: Social Media, Mass Media PDF, 45 pages The Reality of the Mass Media, by Niklas Luhmann, and Anthony Giddens’ Modernity and Self Identity together provide a rich basis for unpacking how online media, and social media (user generated … Continue reading
YouTube: videos are signs, watching is social
Marshall McLuhan, in Understanding Media, writes: “What we are considering here, however, are the psychic and social consequences of the designs or patterns as they amplify or accelerate existing processes. For the ‘message’ of any medium or technology is the … Continue reading
