The web, and the social web in particular, has been hailed for its contribution to a new economic principle: the long tail. It was brought to our attention convincingly a couple years back by Wired
Reading Notes: Social Media, Mass Media PDF, 45 pages The Reality of the Mass Media, by Niklas Luhmann, and Anthony Giddens’ Modernity and Self Identity together provide a rich basis for unpacking how online media,
An article in today’s SF Gate caught my eye. It’s title included the word “Webocracy,” so I knew right away that it must have to do with web 2.0, Silicon Valley, and the like. Like
Marshall McLuhan, in Understanding Media, writes: “What we are considering here, however, are the psychic and social consequences of the designs or patterns as they amplify or accelerate existing processes. For the ‘message’ of any
I’m on a bit of a Marshall McLuhan kick this week, with YouTube’s acquisition to Google still in the air. And Kim Jong Il leaping up and down at the far eastern edge of the
There’s a great scene in Woody Allen’s Annie Hall in which Allen, overhearing a guy in line for a movie refer to Marshall McLuhan, produces McLuhan with the words “as a matter of fact, I