October 2006 13
YouTube: videos are signs, watching is social
Posted By : Adrian Chan

Marshall McLuhan, in Understanding Media, writes: “What we are considering here, however, are the psychic and social consequences of the designs or patterns as they amplify or accelerate existing processes. For the ‘message’ of any

October 2006 11
Pay Attention to YouTube!
Posted By : Adrian Chan

I’m on a bit of a Marshall McLuhan kick this week, with YouTube’s acquisition to Google still in the air. And Kim Jong Il leaping up and down at the far eastern edge of the

October 2006 09
Marshall McLuhan on YouTube
Posted By : Adrian Chan

There’s a great scene in Woody Allen’s Annie Hall in which Allen, overhearing a guy in line for a movie refer to Marshall McLuhan, produces McLuhan with the words “as a matter of fact, I