Better social media engagement through user experience and social practices
I recently met with a potential client to do some work on crafting promotional tweets and Facebook status updates with the purpose of sharing commercial offers across social networks. This might not seem to fall
An interesting study of twitter’s viability for eWom, or electronic Word of Mouth marketing, has been making the rounds (Twitter Power:Tweets as Electronic Word of Mouth). The research involved analysis of 150,000 tweets, treated as
I have been talking about socially-mediated branding without having really offered a description of what I mean by it. In follow up to yesterday’s post on consumers and their identification with brands, I want to
If one did a semantic analysis of the language I use in my blog posts of late, I’d not be surprised if two of the words I use most are “many” and “different.” I much
I’ve been gestating ideas for the past several days around ways to use social media for PR purposes that would exceed the normal use of social media tools to print and distribute PR messaging. It
While it may be tough times for many social media startups, there could be a silver lining in the industry’s future. Interest in social media doesn’t appear to be waning, and in fact this week