Tag Archives: social marketing

How to write commercial tweets and posts

I recently met with a potential client to do some work on crafting promotional tweets and Facebook status updates with the purpose of sharing commercial offers across social networks. This might not seem to fall within the purview of social … Continue reading

Posted in All, Marketing, Twitter | Tagged , , | 1 Comment

Brands, and putting twitter word of mouth in context

An interesting study of twitter’s viability for eWom, or electronic Word of Mouth marketing, has been making the rounds (Twitter Power:Tweets as Electronic Word of Mouth). The research involved analysis of 150,000 tweets, treated as natural language expressions, or “talk”. … Continue reading

Posted in Marketing, Streams, Twitter | Tagged , , , | 7 Comments

Socially-mediated branding: Revangelism?

I have been talking about socially-mediated branding without having really offered a description of what I mean by it. In follow up to yesterday’s post on consumers and their identification with brands, I want to just unpack this idea a … Continue reading

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