Tag Archives: marketing

The conundrum of corporate social media use

The world of institutional social media use is fraught with tricky choices and ambiguous policy diktats. What can an institution say and not say? What can it do and what should it not do? Is a Like an expression of … Continue reading

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Beyond the Social Object

The idea of social objects has been around for quite some time. Indeed, a lifetime in internet years. But for all of its conceptual durability, it offers limited theoretical insight — to the point of misleading designers, developers, and marketers … Continue reading

Posted in Design, Marketing, SxD Theory, UX | Tagged , , , , , , , , , | 1 Comment

Marketers may talk value, but user experience should not

I’ve get prickly when I hear industry folks talk about value. “Customers want value” … “Value proposition” … “We need to create value” … Value is one of those foundational concepts in marketing and advertising. You can’t really question what … Continue reading

Posted in Marketing, Social practices, UX | Tagged , , , , | 2 Comments