Better social media engagement through user experience and social practices
The world of institutional social media use is fraught with tricky choices and ambiguous policy diktats. What can an institution say and not say? What can it do and what should it not do? Is
The idea of social objects has been around for quite some time. Indeed, a lifetime in internet years. But for all of its conceptual durability, it offers limited theoretical insight — to the point of
I’ve get prickly when I hear industry folks talk about value. “Customers want value” … “Value proposition” … “We need to create value” … Value is one of those foundational concepts in marketing and advertising.
I’ve been following a lot of financial news of late. Not just because it’s interesting, in a “the end of the world is nigh” kind of way. Because it’s immensely complex. And I like complex
Marketers are using the phrase “zero moment of truth” to describe the challenge they face in online marketing and sales. The challenge being that, unlike the “first moment of truth” customers experience when first ogling
by Adrian Chan and Andreas Weigend This post has been translated into German (GDI Impuls 2/2010), Spanish, and Chinese (simplified). The social data revolution We live in an age in which social data has become the