Better social media engagement through user experience and social practices
I’ve been gestating ideas for the past several days around ways to use social media for PR purposes that would exceed the normal use of social media tools to print and distribute PR messaging. It
I thoroughly enjoyed the presentation by UPS’s Debbie Curtis-Magley at Tuesday’s Blogwell in San Jose. Her topic was social media monitoring, and her team’s experiences watching conversational media for UPS-related traffic. Keen to learn what
I’m at blogwell in San Jose, listening to John Earnhardt Cisco Systems and Ken Kaplan from Intel discuss corporate blogging strategies. Cisco favors video, which is in keeping with its own telepresence efforts. Video has
In our never-ending quest to define social media — whether for ourselves or for our clients — there’s one tendency that stands out, and I think it’s the result of a simple semantic slip. We
I have to admit that my gut reaction to PR on twitter is a sinking one. It makes me wonder if the party’s over — if the spamification of twitter is just around the corner,