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I make your social media work better for people. Social Interaction Design (SxD) is user-centric approach to social media design, implementation, and strategy that accounts for how different kinds of users engage with social media, and how sites and application design and execution lead to emergent social practices. It applies to user experience design (UX), interaction design (IxD), user interface design (UI), and information architecture (IA). It draws on insights from psychology, sociology, anthropology, communication theory, and media theory. I am available for consulting to design agencies, social media agencies, startups, and social media campaign managers.
about.me
Founder, SxdSalon, a group blog
Tag Archives: Design
Lean UX and lean startups: is trial and error the best way forward?
Lean UX is meant to be the user experience design approach best suited to the lean startup. Lean startups are meant to be the best business approach suited to the startup industry. And agile development, it goes without saying, the … Continue reading
A look at the innovation of social tools
We in the social media industry are given to talk about the fortunes of our leading companies. Twitter, Facebook, and Foursquare are our brands. They are the characters in our story, legends of their own making and in their own … Continue reading
Posted in All, Design, Social practices
Tagged Design, innovation, social practices, sxd
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Hey startup, what’s your social interaction model?
I’ve been doing an awful lot of talking to potential clients in the past weeks. As a consequence, my social interaction design pitch has tightened up. I’m going to attempt a brief and concise (un-Chan-like) summary of why it is … Continue reading
