“It is the framework which changes with each new technology and not just the picture within the frame.” Marshall McLuhan, 1955

There are two ways to unpack this one. Heidegger and Goffman, both of whom tackled “frames.” We’ll know soon enough, but I suspect that our many new emerging tools of communication (like this one) have as much of an impact amplifying and stretching time and proximity for us, as they have an impact on the archiving and dissemination of information.

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