Better social media engagement through user experience and social practices
Last night, when campaign managers probably figured it was safe to soft launch quietly, and with the protection of nightfall, Skittles turned its home page into a twitter profile page. “Skittles” was soon the largest
Alfred Hitchcock used to say that he never made a “Whodunnit” movie. His movies were “For whom was it done?” In fact a lot of his movies begin with the crime. In some, the victim
There’s a concept we don’t use nearly enough in social media, even though it describes what is possibly the single-most important phenomenon of online interaction: contingency. It means, roughly, that one thing is contingent on