Bruce Nussbaum has an interesting post in FastCompany this morning on the decline of Apple’s brand aura. You don’t hear this term used much, and it’s an interesting choice. It refers to Walter Benjamin’s invocation
This post is a re-poste of a comment. On a post about story telling (branding, narrative, and the media). The Hero’s Journey of Open Design. I’m sharing it here because the comment became a bit
I’ve get prickly when I hear industry folks talk about value. “Customers want value” … “Value proposition” … “We need to create value” … Value is one of those foundational concepts in marketing and advertising.