- Principles of Social Interaction Design?
- Designing Social for the Enterprise
- Social design of the collaborative economy
- Mirror, surface, window – three modes of the social screen
- Gravity7 to Enterprise…UX and social in the workaday world
- The conundrum of corporate social media use
- Enterprise systems of engagement — social designers needed
- Apple, the rise and fall of “aura,” and the social brand image
- Big UX, small UX
- Instagram profiles: the social image
- The system that breaks is not the system that repairs
- Beyond the Social Object
- The medium and its messengers: story-telling and social media
- Marketers may talk value, but user experience should not
- Zen, and the art of game mechanics
I am currently UX lead and manager at DeloitteDigital, San Francisco.
I make your social media work better for people. Social Interaction Design (SxD) is user-centric approach to social media design, implementation, and strategy that accounts for how different kinds of users engage with social media, and how sites and application design and execution lead to emergent social practices. It applies to user experience design (UX), interaction design (IxD), user interface design (UI), and information architecture (IA). It draws on insights from psychology, sociology, anthropology, communication theory, and media theory. I am available for consulting to design agencies, social media agencies, startups, and social media campaign managers.
Founder, SxdSalon>, a group blog
Category Archives: Marketing
Branding, marketing, sales, service, and advertising have a lot at stake in social web uses. This section includes posts on the opportunities, and constraints, on branding and marketing around social interactions, streams, activity and news feeds, and more. Also included are posts on conversation marketing and branding in the age of communication.
The world of institutional social media use is fraught with tricky choices and ambiguous policy diktats. What can an institution say and not say? What can it do and what should it not do? Is a Like an expression of … Continue reading →
Bruce Nussbaum has an interesting post in FastCompany this morning on the decline of Apple’s brand aura. You don’t hear this term used much, and it’s an interesting choice. It refers to Walter Benjamin’s invocation of the aura of a … Continue reading →
The idea of social objects has been around for quite some time. Indeed, a lifetime in internet years. But for all of its conceptual durability, it offers limited theoretical insight — to the point of misleading designers, developers, and marketers … Continue reading →