July 2011 29
The brands don’t get it
Posted By : Adrian Chan

I know that brands want to figure out how to use social media to do their branding work. And being brands, and generally well-0versed  in the dark arts of marketing and sales, skilled brand professionals

July 2011 28
Checking in: brands and social games
Posted By : Adrian Chan

A lot of folks in social media have had their interest piqued by social games and so-called gamification of online practices. Brands, too, have heard about social games. And about the promise of deeper engagement,

June 2011 22
Challenges of local social commerce
Posted By : Adrian Chan

Through client work over the past year, I’ve become somewhat familiar with local social commerce. More than I had expected. I’m not really a deals-oriented kind of guy. Not much of a shopper at all,