Better social media engagement through user experience and social practices
In our never-ending quest to define social media — whether for ourselves or for our clients — there’s one tendency that stands out, and I think it’s the result of a simple semantic slip. We
The web, and the social web in particular, has been hailed for its contribution to a new economic principle: the long tail. It was brought to our attention convincingly a couple years back by Wired
To extend my thoughts on people vs content further, let’s consider the opportunities for those in marketing, PR, and advertising who hope yet to realize value by engaging social media. In spite of their differences,
Words. Wrapping up west wing last night (I had left the final episodes of season 7 dangling unseen for months, obtaining, as is the law of desire, more pleasure from anticipation than from the satisfaction
I’ve been having a fascinating time reading through papers on NextStage Evolution, a company in the business of metrics and online media analysis. And I’m compelled to write briefly on some core methodological principles, primarily
I had some compelling conversations with Joseph Carrabis of Nextstage Evolution this past week at SNCR’s NewComm Forum where I was also formulating what I’ll be doing this year as a sr research fellow. Joseph’s