September 2008 25
Let’s talk about social media marketing
Posted By : Adrian Chan

To extend my thoughts on people vs content further, let’s consider the opportunities for those in marketing, PR, and advertising who hope yet to realize value by engaging social media. In spite of their differences,

April 2008 29
Social Analytics and Understanding the User
Posted By : Adrian Chan

I’ve been having a fascinating time reading through papers on NextStage Evolution, a company in the business of metrics and online media analysis. And I’m compelled to write briefly on some core methodological principles, primarily

April 2008 26
Mining social media
Posted By : Adrian Chan

I had some compelling conversations with Joseph Carrabis of Nextstage Evolution this past week at SNCR’s NewComm Forum where I was also formulating what I’ll be doing this year as a sr research fellow. Joseph’s